A premium 9×12 postcard mailed to 2,500–5,000 income-qualified homes in your neighborhood. One business per service category. Your competitor stays off your card.
You've seen the envelopes crammed with 12 competitors on thin paper. PostBoard is the opposite.
From sign-up to mailboxes, the whole process is hands-off on your end. We handle design, print, delivery, and tracking.
Lock out your competitors. Only one business per service type on the card.
Professional design included free. You approve before it goes to print.
14pt UV gloss, full color. USPS delivers to income-qualified homes in your ZIP.
Track QR scans in real time. Full results report at day 14 with scan data and insights.
We can't promise a specific number of calls. What we can show you is the baseline math that makes this impossible to lose on.
| Ad slot on shared postcard | $350 |
| Professional ad design | FREE |
| QR tracking dashboard | FREE |
| Social cross-promotion | FREE |
| Day 14 results report | FREE |
| Total | $350 |
Pro tier ($550) reaches 5,000 homes instead of 2,500.
2,500 homes receive your card
Even at a 0.2% response rate…
from qualified homeowners in your ZIP
If your average job is $500…
1 job pays for the entire ad.
The other 4 are pure profit.
Every piece of this product exists to answer one question: is this ad actually working? You'll know by day 14.
Only one business per service category per card. Your competitor literally cannot be on the same postcard as you this drop.
Routes are selected by household income, not random ZIP blast. You reach homeowners most likely to hire a premium service.
We design your ad tile at no extra charge. Saves you $100–$300 in design fees on day one.
A unique QR code on your ad feeds a live dashboard. See exactly how many homeowners engaged with your offer.
Your card gets cross-posted in local Facebook groups and Nextdoor. Your ad keeps working online after it lands in mailboxes.
3–5× higher scan rates with RewardsEvery PostBoard campaign plants trees through One Tree Planted. Your ad contributes to the community you serve, visibly.
Every QR scan earns homeowners points toward monthly prize drawings and exclusive offers. That incentive structure is why PostBoard scan rates run well above typical direct mail.
Homeowners actively look for your QR code because scanning earns them points and entries.
The Rewards dashboard means homeowners keep revisiting. Your business stays visible weeks after the drop.
No other shared mailer in the region has a rewards or engagement layer. Our advertisers have the only channel like it.
"10% off" and "call for a quote" don't move homeowners. Specific dollar amounts and clear deadlines do. We'll help you land a strong one before print.
| Category | Weak offer | Strong offer |
|---|---|---|
| Landscaper | "10% off" | "Free spring cleanup with seasonal contract, first 15 callers" |
| Plumber | "$25 off service" | "$49 whole-home plumbing inspection (reg. $149)" |
| House cleaner | "Call for quote" | "First deep clean 50% off, book by month's end" |
| Junk removal | "Free estimates" | "$99 flat rate, 1 truckload, this month only" |
| Window cleaning | "10% off" | "Whole house interior + exterior $149 (up to 20 windows)" |
| Permanent lighting | "Call for pricing" | "Free design mockup + $200 off install, first 10 homes" |
Claim a single ad slot on the next PostBoard drop, or bundle it with marketing services designed to convert those scans into booked jobs.
We don't guarantee a specific number because it depends on your offer, your reputation, and timing. What we do guarantee is that you'll see exact scan data through your QR dashboard. Most advertisers report 3–5 calls from a single drop. One call on a $2,000 job pays for the ad several times over.
Facebook ads are ongoing spend. A PostBoard slot is a one-time cost for a physical card that sits on someone's counter for weeks. You're paying once to reach the same household that would cost you ongoing spend to reach digitally, with no ad fatigue and no disappearing creative.
Referrals are the best leads. The question is what happens in a slow month. PostBoard gives you baseline visibility so you're never waiting for the phone to ring. And the homeowners who call from the card often become referral sources themselves.
Your QR dashboard will show you exactly how many people scanned and engaged. If the numbers aren't what you wanted, we work on your offer for the next drop. Most businesses see results improve on their second and third campaigns as homeowners start recognizing them.
No. One business per service category per card, per drop. If you lock in the Landscaping slot, no other landscaper can be on the same card for that campaign. Once a category is claimed, it's locked.
Your logo (high-res if possible), one photo of your team or work, your offer, and your phone number. That's it. We design the tile, send you a proof, and once you approve, it goes to print. Whole process takes 2–3 weeks from deposit to mailboxes.
We'll email you when the next PostBoard drop opens with the current list of open categories in your ZIP. No pressure, no drip sequence. One email per drop.
Rewards is our upcoming program where scanning PostBoard QR codes earns you points toward monthly prize drawings and exclusive offers from local businesses. Be first in line when it launches.